I wrote a post in late 2009 where I highlighted 10 predictions for the year 2010. I thought now would be a good time to check, how are we doing with each of these predictions. Though it’s too early, I think I didn’t give any data to back up my predictions. In this post, I will look at the first 2 months of 2010 and dig up facts which backs my predictions.
1. Mobile Smartphones become ubiquitous
According to a recent study, IDC pegs fourth-quarter smartphone sales at 54.5 million units, up 39% from the same period a year earlier. For the year, smartphones hit 174.2 million units, up 15.1% from 2008, and accounted for 15.4% of all mobile phones shipped in 2009.
Drilling down on Smartphone numbers
2. Mobile Data Traffic triples or quadruples

According to a latest study by Cisco, mobile data traffic to increase 39 times from 2009 to 2014. If you do the math from the graph, traffic doubles in 2010 and triples in 2011. You can find the study here.
3. More and more content moves online
This is pretty obvious from the tremendous growth of mobile and internet traffic, especially video. According to Mediacom, 2% of TV viewing in UK is online and if you add user generated content, you can triple that figure.
Another interesting development is that Dish Network is moving online with “TV Anywhere”. According to Dish Network, the consumer preference is shifting to online viewing.
Economist recently came out with an article suggesting that newspapers will persuade online readers to pay in 2010. It is a reality that more and more newspapers are moving towards an online subscription model.
4. More experimentation around Social Media Monetization
This is a no-brainer and has to happen with all the pressures around real revenue models in 2010. Twitter recently announced that it is launching a new ad platform. And read this article from Mashable around Facebook Monetization.
My hunch: we will see more experiments this year.
5. Consumer Privacy becomes a key concern
We have all heard the privacy buzz around Google Buzz and the media frenzy around PleaseRobMe. Most importantly, even the Congress is thinking about passing a bill on Online Privacy: Protecting Consumer Privacy Online.
6. More Startups Challenge Facebook
I don’t know about this one. The only product I can think of, which has come close to challenging Facebook, is Google Buzz. Too early to say, but I bet more competition in the coming months, mostly from Asia.
7. Real time Search starts revenue generation
“Real-time search has been the “Holy Grail” of search providers like Microsoft and Google, and the resulting growth of Twitter traffic demonstrates that there is a lucrative opportunity there for those who learn to effectively harness social networking.” – PCWorld
And most importantly, the Twitter pact with Google, Bing and most recently Yahoo all points towards the importance of real-time search.
8. Commoditization of Hardware Equipment & Primary Differentiation through Applications
This is not a new phenomenon and has been happening for the last 2 decades. Recently, the mobile hardware industry is a victim: Apple Gross Margins shrink from 42% to 36% in the last 2 years. Also the PC and Server Industry is getting affected: In FY Q4 2009, Dell reported shrinking Gross Margins.
And read this very interesting article on Software Innovation: The new frontier of competitive differentiation.
9. Web Startups built around businesses and real revenue models
You don’t have to listen to me, listen to Dave Mcclure. He recently wrote about this transition in his blog:
“We have largely WASTED an entire web decade of time, energy & venture capital on extremely inefficient revenue models. There have been a few interesting examples of startups acquired in the 00′s for large amounts due to amazing growth (eGroups, MySpace, Skype, YouTube) or advertising potential (aQuantive, DoubleClick, AdMob, RightMedia). However, mostly the decade has been an uninterrupted string of uninspiring business models and small-time acquisitions of Web 2.0 startups filled with rainbows & unicorns, rather than those based on simple, transactional revenue models.”
10. Industry consolidation among iPhone/Android application builders
I don’t have much data point on this prediction other than the FreeVerse Acquisition by Ngmoco which has stirred fears among iPhone fans. I see this as the beginning of the iPhone developer consolidation in 2010: keep your eyes open.
Though I wrote the 2010 prediction post at that time qualitatively, I think I have provided enough data points on this post to prove that some of my predictions might come true this year.

Filed under: startup, technology, web 2.0, 2010 prediction
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