The US advertising market is a $159B market with internet spending at $22.7B (14%). If you compare the first 15 years of internet advertising growth (1995-2009) versus Broadcast TV advertising growth (1949-1963) or Cable TV advertising growth (1980-1994); it far outpaces them both in current inflation adjusted dollars.
Now if you look at the breakdown of the internet advertising dollars:
- Search is a whopping 47% of the market. It grew 1% from $10.5B in 2008 to $10.7B in 2009. One thing to note: the internet advertising spending shrunk from $23.4B in 2008 to $22.7B in 2009.
- Display related advertising is 35% of the market (add display ads+digital video+sponsorship+rich media). It grew 4% from $7.6B in 2008 to $8B in 2009.
- Email Revenues went down significantly to $292M in 2009 from $405M in 2008. We all know how effective email marketing is
- If you do the math, Google’s 2009 advertising revenue was $22.8B of which almost 50% was US; so Google holds almost 50% of the US Internet advertising market of which predominantly is search.
- Top 10 ad selling companies accounted for 72% of the market – wow!!
Source: IAB-Ad-Revenue-Full-Year-2009
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Filed under: technology, online advertising, search, us advertising
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do you happen to have a source for this stat? i can’t find it anywhere else.
“US advertising market is a $159B market”
thanks!
PS – I did find this one though: http://www.prweb.com/releases/2010/09/prweb4471044.htm
Indicates about $210 billion in 2010, and suggests $205 billion in 2009.
The source is attached at the end of the post.